Diamonds: The Enduring Symbol of Eternal Love in Engagement Rings

De Beers's "A Diamond is Forever" advertising crusade from the middle of the twentieth century resplendently manipulated the inbred beauty of diamond engagement rings. Crucially, this ad campaign efficaciously spawned the theory that diamonds were vital to experiencing perpetual love. Thriving marketers exalt diamonds' aesthetic value by making them the default engagement ring option. Jewelry highlighting a diamond is a perennial attribute of love since diamonds hold a myriad of engaging qualities beyond just their pecuniary value.